Stop Pitching. Start Proving: the Perfect Strategic Match for Technical Founders Seeking B2B Traction in the Nordics for scale-up.
Why do international early-stage B2B founders struggle in Finland? Founders run on vision, but B2B markets run on validation. You need a systematic sales process *before* your seed round - not after! Our hands-on approach ensures you move from 'product idea' to 'investor-ready pitch' with customer conversations and pipeline data. We make the speed of learning from customers your competitive advantage. Your vision won't convince investors. Your early talks with customers and playbook will.
From Insight to Traction: How We Build Your Sales Playbook
We skip the standard reports and theory. Our process is a hands-on partnership designed to validate your Product-Market Fit (PMF) and build a revenue engine that delivers investor-ready traction, right from the seed stage. We get you direct conversations with prospects. Founder, we enable you to become the chief architect of your company's growth.
1. Develop Your Market-Ready Message
We (you and Kalle together!) craft a clear, compelling value proposition that resonates with the B2B business etiquette in the Nordics. This ensures your message doesn't get lost in translation. (Let's start from Finland and make you ready for scale-up elsewhere.)
2. Execute in the "Cold Call Lab"
This is where theory dies and reality begins. In hands-on, live sessions, you'll make real calls with expert guidance, building the confidence and skills needed to secure meetings. You build the essential founder skill needed to drive acquisition yourself. After the session, you will get the "I survived the Cold Call lab" badge.
3. Build a systematic outreach process that is ready for your scale-up
We implement a structured system for prospecting, from setting up your CRM to identifying and qualifying your ideal customers and generating sales-qualified leads. We also refine your email and phone call pitches for all buyer persona situations. This creates a predictable and scalable pipeline.
4. Get your investor-ready sales playbook - guided by insights from real prospects and future customers
This is the ultimate strategic asset. It documents every successful script, sequence, and system, providing the necessary proof of concept and scalability blueprint required for pre-seed and seed-stage investors. It's the foundation you use to train future hires and strategically plan for your Sales Director.
Pricing tailored to your stage and outcomes. We only win when your pipeline is predictable.
Built for Founders, Validated by Investors
Niclas Granden
Investor and Serial entrepreneur
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"Kalle was not just a consultant; he was a key person among the founding team who rapidly designed and facilitated the implementation of a repeatable, data-driven outbound sales system. He helped us move from guesswork to predictable customer acquisition.
The results were tangible and fast. If you're a founder struggling with sales scalability, Kalle can provide the strategic clarity and framework you need to accelerate growth. The earlier you start the better."
Niels Marselis
Senior Project Manager
⭐⭐⭐⭐⭐
"I met Kalle when I was running The Shortcut Career Academy, a four-week programme for job seekers. Kalle was a valued member of the group (of 25+ people) and was keen to help others. His polite and friendly demeanour was very pleasant.
Another way in which Kalle stood out is how he was not afraid to speak up and share his points of view. On one particular topic, he even offered to share findings with us in a workshop. Kalle proceeded to prepare diligently for the workshop, crafting an informative slide deck, and he delivered the workshop with poise.
Kalle is a good listener, absorbing knowledge and may then 'throw it back at you' with his own clever ideas on the topic. I enjoyed getting to know him and I have little doubt that he will make it!"
Your Questions Answered (FAQ)
1. Is this just another coaching service?
No. This is a hands-on partnership. It's a blend of strategic advisory to set the right direction and practical, in-the-trenches execution *with you*. We don't just talk about what to do; we build your sales playbook together. Ask yourself, can you navigate Finnish & Nordic business culture with confidence?
2. Will you just teach me basic sales skills?
Absolutely not. There are no slideshows here. The focus is on doing. I will guide and push you out of your comfort zone to have real conversations with potential clients. This is the only way to face the brutal truth of the market: Is your solution a true fit for the problems you think you're solving? You'll find out by doing, not by theorizing. Remember: Together, we build your unique go-to-market playbook by actively listening to your prospects and future clients. This is your own "hidden asset". We do it with you, not for you.
3. Why is building the Sales Playbook before the Seed-Stage critical?
The startup dilemma is that systematic sales are often built too late. You need paying clients to prove product-market fit for your seed round. To get those clients, you need a focused Ideal Customer Profile and a systematic way to reach them. Ideally, you engage with this process in the pre-seed stage so you can confidently show investors *how you do sales in practice* when it's time to scale.
A Different Kind of Expert: Kalle
My mission is to help international early-stage founders in Finland to succeed in their startup journey (Estonia and Sweden also in scope later as I expand).
Kalle built Do it Smarter to provide the hyper-personal specific, hands-on guidance he wished he had. Having navigated the cultural and business differences of the Finnish market and international contexts firsthand, he recognized that effective growth requires active internalization of skills, not just static reports. He focuses on facilitating impactful learning and co-creation so founders build the competence to execute, rather than just reading slides.
Kalle's unique approach connects insights from three distinct, strategic domains to diagnose the root cause of sales challenges and build systems that create lasting change:
- The "Why": Insights from behavioural science.
- The "How": Frameworks from knowledge work research.
- The "What": Hands-on outbound sales expertise from international and cross-cultural contexts.
This allows him to diagnose flaws - whether it's a mental model, workflow, or tactical error - and close the gap between your vision and market reality, ensuring your sales engine is built systematically at the seed stage, before it's too late.